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CRO Manager

Location: Leeds, West Yorkshire, United Kingdom | Department: SEO | Type: Full Time | Min Experience: Experienced

Branded3 is the go-to agency for Search expertise and results, with offices in Leeds, London and Bath. We service a range of clients across multiple disciplines including SEO, Paid Media, CRO, Digital PR and Social and Content Marketing.

Winners of ‘Best Large SEO Agency’ at the 2016 European Search Awards, and nominated for more silverware in 2017, we deliver industry-leading campaigns for clients including Vue Cinemas, Travelex and first direct.

Summary of role

To provide inspirational leadership, drive and strategic vision for our CRO experts. To manage delivery of work through strong interpersonal skills, planning and organisational abilities, critical thinking and innovation.

The role:

Branded3 aims to help and support our clients by creating engaging and effective search solutions that fuel business growth. You must strive to:

  • Be up-to-date on best practice and regulations in the CRO industry.
  • Be instrumental in the ongoing development of our CRO product.
  • Display a passion for creativity and innovation, and always strive to produce ground-breaking work for our clients.
  • Educate your team on processes and procedures, including scoping, SLAs, briefs and QA measures.
  • To lead the execution of testing programmes across a broad client base.
  • To work closely with our Head of Insights to fuel our wider Insights proposition.
  • Have a comprehensive understanding of various analytics tools.
  • Deliver thought leadership on CRO, constantly thinking of tailoring the product to client needs.
  • Continuously push boundaries within the CRO market, having a full understanding of tools and technology which can support client development.
  • Work with and educate your team to deliver market-leading CRO testing across multiple devices.
  • Drive yourself and your team to be the best in the industry, generating a culture of proactivity, and continuous improvement.
  • Quality assure campaigns run by your team to ensure work is executed by junior team members to the right quality standards and is delivered on time.
  • Work with clients on a daily basis to deliver market-leading client service and campaign activation.
  • Help the company to grow through efficient delivery of your service and retention of clients.
  • Be able to sell innovative ideas to clients in a confident and convincing manner.


Team management responsibilities

As a manager at Branded3 you’d be responsible for:

  • Managing the career development of your team by holding regular staff reviews where you set measurable objectives.
  • Monitoring team workload and resource requirements. You’ll supervise their work to ensure efficiency and client satisfaction.
  • Overall responsibility for the timely delivery of your team’s work, putting workflows and quality assurance processes in place where appropriate.
  • Monitoring and reporting on team efficiency, costs and other performance indicators.
  • Conducting skills gap analyses and ensuring your team gets appropriate training.
  • Providing accurate time quotes for, and breakdowns of, activity.
  • Actively contributing to briefs, project plans, and client strategy meetings.
  • Leading recruitment initiatives for your department and conducting candidate interviews.
  • Ensuring compliance with business policies within your team, including health and safety and data security policies.
  • Building motivation and promoting team spirit, both between your staff and the rest of the agency.

Getting hands-on with project work when required


It is your responsibility to manage the efficient delivery of work from your team:

  • Promote and grow your service offering both inside and outside the business.
  • Ensure that work is delivered to agreed client budgets.
  • Identify risks to profitability and delivery to deadlines.
  • Implement appropriate risk mitigation processes to ensure profitability of work.
  • Regularly review quotes against performance to ensure appropriate margins on work.
  • Keep up to date with time sheets and expenses claims.


  • A year or more of experience either in-house or agency side designing, executing, and reporting on CRO performance.
  • Knowledge of CSS, HTML, and JavaScript.
  • Experience with VWO and Optimizely X is a bonus.


  • Dependent on experience.

Why Branded3

Our headquarters in Leeds is a large, open-plan office housing a 70-strong team of talented marketers, as well as a games rooms, complimentary fresh fruit, and a Nespresso coffee machine.

In addition to our extensive training budget, which allows our employees to become the best in the industry, we offer employees the opportunity to volunteer abroad and have sent team members all around the world; from shark diving off the coast of South Africa, to trekking in the jungles of Nepal. Back in Yorkshire, we run regular socials which include hiring Roxy Ball Room, paintballing and days out at the races.

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