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Digital Strategist

Location: Leeds, West Yorkshire, United Kingdom | Department: SEO | Type: Full Time | Min Experience: Experienced

Company overview

Branded3 is the go-to agency for Search expertise and results, and are winners of the 2016 Best Large SEO Agency at the European Search Awards. We deliver industry-leading campaigns for clients including first direct, Travelex, and Vue Cinemas.

Summary of role

The Digital Strategist will:

  • Lead teams to deliver award-winning creative assets
  • Create data-driven strategies for clients/prospects
  • Take ownership of the implementation of client strategy
  • Communicate objectives, strategy, and results with clients and teams

Responsibilities

  • Take ownership of Branded3’s strategic response to new business briefs assigned to you
    • Compile written responses/presentations
    • Brief internal teams with requirements for data/analysis/creative
      • Take responsibility for new business output of insights/content/PR/social media/design and UX/technical SEO, meeting your strategic requirements
  • Research and analyse target audiences for clients in your portfolio
    • Brief teams with findings
  • Develop and deliver all strategies for clients in your portfolio
    • Get recommendations from insights/content/PR/social media/design and UX/technical SEO and prioritise actions
    • Work with Client Services to book in tasks to deliver actions
    • Brief and approve strategic work from insights/content/PR/social, media/design, and UX/technical SEO and take responsibility for the strategic output of other teams
    • Take responsibility for ensuring creative meets the strategic requirements of your clients
  • Brief relevant teams with requirements for analysis/diagnosis of specific issues
  • Take ownership of reporting to clients in your portfolio
    • Take responsibility for the quality and suitability of data reported (by all channels)
    • Monitor client performance using tools such as Search Console, Google Analytics, Searchmetrics, etc.)
  • Develop your understanding of all channels within Branded3’s proposition
    • Represent insights/content/PR/social, media/design, and UX/technical SEO in client meetings where appropriate
    • Take responsibility for deciding whether insights/content/PR/social, media/design, and UX/technical SEO are required for a client meeting

Key attributes

  • Ability to deliver recommendations from specialists in multiple disciplines to clients in a way that makes sense
  • Willingness to make decisions on behalf of the wider Branded3 team
  • The drive to understand the wider digital landscape, and our clients’ audiences and business challenges 

Why Branded3?

Our headquarters in Leeds are in a large open plan office and house a 70-strong team of talented marketers, featuring a games room, fresh fruit, and a Nespresso coffee machine. We also have a fridge packed with ice-cold drinks, ready for our 4pm beer o’clock Fridays.

In addition to our extensive training budget, which allows our employees to become the best in the industry, we offer employees the opportunity to volunteer abroad and have sent team members all around the world, from shark diving off the coast of South Africa, to trekking in the jungles of Nepal. Back in Yorkshire, we run regular socials, which include hiring Roxy Ballroom, paintballing, and days out at the races.


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